Consumers' Favorite Brands
December 15, 2020
Competing in the crowded field of chocolate brands in the U.S. is difficult, but Hershey’s has found a way to stand out from the rest. Decision Analyst asked more than 9,000 U.S. adults to select their favorite chocolate brands out of a list of more than 25 recognizable brands. Hershey’s was the most common chocolate brand selected regardless of age, gender, or ethnicity.
Decision Analyst surveyed n=9,842 U.S. adults aged 18 and older between November 3, and December 1, 2020. Respondents were asked to select up to 3 chocolate brands that they considered their personal favorites. They had the option of selecting “None of these” if it applied. Brands were presented in a randomized order for each respondent to avoid position bias.
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