Communities, cities, counties, regions, and states can often do a better job with a little help from data?and survey research.
Community surveys are often the starting point in determining how residents rate a city’s services, staff, and tax rates, but community surveys are only the tip of the iceberg. Research and analytics can address a number of other issues and problems.
Note: We’ll use the term “city” going forward, but all of the research can be conducted for any geo-political entity (county, state, nation, etc.).
Here are common applications of survey research and analytics to improve a city’s marketing and management:
- Surveys to measure residents’ satisfaction with different public services
- Surveys to identify new services and facilities Citizens would like to have—and would be willing to pay for
- Research to improve city processes and procedures
- Analyses to develop optimal crime-reduction strategies
- Research and pretesting to improve chances of bond package approval
- Studies to learn how to promote a city as a tourist destination
- Research to optimize a City’s website, apps, and online interactions with residents
- Analyses to identify the optimal location for new a police station, library, or other facility
- Surveys to enlighten city council decisions when major issues arise
- Research and analyses to determine optimal economic development strategy
Marketing Research Services
Decision Analyst has over 40 years experience in conducting community surveys. If you would like to discuss a specific project or would like more information, please contact Jerry W. Thomas, President/CEO (firstname.lastname@example.org) or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.