DecisionSystems?

  • DecisionSystems
    Decision Analyst invests heavily in the continuing improvements of DecisionSystems?. These standard systems yield more actionable results because of normative data, action standards, and analytical models.
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Decision Analyst’s proprietary DecisionSystems? include:

Packaging Research

  • PackageScreen?
  • PackageCheck?
  • PackageTest?
  • PackageOpt?
?

Advertising Research

  • CopyScreen?
  • CopyCheck?
  • CopyTest?
  • CopyTrack?
  • CopyOpt?
  • CopyRecall?
?

Concept Testing

  • ConceptScreen?
  • ConceptCheck?
  • ConceptTest?
  • ConceptOpt?

Conceptor? Volumetric Forecasting

Optima? Product Testing

Naming Research

  • NameScreen?
?

Promotion Testing Research

  • PromotionScreen?
  • PromotionCheck?
  • PromotionTest?
  • PromotionOpt?
?

Brand Research

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Customer Experience Optimization

  • SatisfactionAudit?
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DecisionSystems? Advantages:

  • SellingPower? Model. A predictive mathematical model, based on emotional and rational variables, determines overall effectiveness of an ad, package, or promotion.
  • Diagnostic Robustness. All DecisionSystems? seek to explain the why, —the causes—so that improvements can be made.
  • Global Reach. All DecisionSystems? can be executed online in any country and in up to 30 different languages.
  • Normative Database. Normative databases of thousands of DecisionSystem? tests provide benchmarks. Decision Analyst also recommends the use of competitive tests to help set target scores and action standards.
  • Worldwide Online Panels. Decision Analyst’s proprietary online panels, containing more than seven?million consumers, provide sampling flexibility and a consistent, precise data collection platforms across countries.
  • Validity. Major measurements are validated for new and established products.

Decision Analyst Services

If you would like more information about Decision Analyst’s DecisionSystems?, please contact Jerry W. Thomas, President/CEO, by emailing him at jthomas@decisionanalyst.com, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

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