• DecisionSystems
    Decision Analyst invests heavily in the continuing improvements of DecisionSystems?. These standard systems yield more actionable results because of normative data, action standards, and analytical models.

Decision Analyst’s proprietary DecisionSystems? include:

Packaging Research

  • PackageScreen?
  • PackageCheck?
  • PackageTest?
  • PackageOpt?

Advertising Research

  • CopyScreen?
  • CopyCheck?
  • CopyTest?
  • CopyTrack?
  • CopyOpt?
  • CopyRecall?

Concept Testing

  • ConceptScreen?
  • ConceptCheck?
  • ConceptTest?
  • ConceptOpt?

Conceptor? Volumetric Forecasting

Optima? Product Testing

Naming Research

  • NameScreen?

Promotion Testing Research

  • PromotionScreen?
  • PromotionCheck?
  • PromotionTest?
  • PromotionOpt?

Brand Research


Customer Experience Optimization

  • SatisfactionAudit?

DecisionSystems? Advantages:

  • SellingPower? Model. A predictive mathematical model, based on emotional and rational variables, determines overall effectiveness of an ad, package, or promotion.
  • Diagnostic Robustness. All DecisionSystems? seek to explain the why, —the causes—so that improvements can be made.
  • Global Reach. All DecisionSystems? can be executed online in any country and in up to 30 different languages.
  • Normative Database. Normative databases of thousands of DecisionSystem? tests provide benchmarks. Decision Analyst also recommends the use of competitive tests to help set target scores and action standards.
  • Worldwide Online Panels. Decision Analyst’s proprietary online panels, containing more than seven?million consumers, provide sampling flexibility and a consistent, precise data collection platforms across countries.
  • Validity. Major measurements are validated for new and established products.

Decision Analyst Services

If you would like more information about Decision Analyst’s DecisionSystems?, please contact Jerry W. Thomas, President/CEO, by emailing him at, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.