Marketing Research Services

Innovation & Qualitative Research Services

Today's Service Spotlight

  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS? 2.0 and ChoiceModelR?.

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  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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