Insider Series Webinar

Advertising Pretesting
presented by Jerry W. Thomas and Bonnie Janzen
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We believe in the power of advertising. One key to creating powerful advertising is pretesting executions before they air. Pretesting provides a consistent feedback loop to help improve each commercial. In this webinar, we will discuss:

  • Barriers to creating effective advertising.
  • Core measures that predict advertising success.
  • Best practices to guide advertising pretesting.
  • Case stories to illustrate pretesting’s prowess.
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Contact Decision Analyst

If you would like a pdf copy of the presentation please contact Jerry W. Thomas, President/CEO, he can be emailed at jthomas@decisionanalyst.com or?Bonnie Janzen, Executive Vice President, she can be emailed at bjanzen@decisionanalyst.com. Both presenters may be reached at 1-800-262-5974 or 1-817-640-6166.

Video Chapters

Below are the timestops for Video:

  • 01:22 Intro
  • 04:32 Barriers to creating effective advertising
  • 08:35 Pretesting Systems
  • 09:06 Theater
  • 09:46 Day After Recall
  • 11:19 Split Cable TV Panel
  • 12:22 Digital A/B Test
  • 13:21 Test Market
  • 14:37 Qualitative Research
  • 16:16 Online Research
  • 17:54 Key Measures
  • 18:14 Attention Value
  • 19:36 Brand Registration
  • 21:30 Message Communication
  • 22:24 Persuasion
  • 24:05 Likes & Dislikes
  • 24:47 Emotional Involvement of Engagement
  • 26:13 Image Projection
  • 27:01 Best Practices
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