Insider Series Webinar

Maximizing The Value Of Conjoint Studies With Qualitative
presented by Mike Humphrey, Vice President, Decision Analyst, and Suresh Sethuraghavan, Business Insights Manager, Pella Corporation
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Conjoint studies are among the most powerful tools in a market researcher’s arsenal, but they can be ineffective without in-depth understanding of the product category and what matters to product users/stakeholders. This session explores how integrating qualitative research insights can maximize the value you get from conjoint studies. We will also share how incorporating visuals in the development of a user-friendly task design can ease the burden on respondents evaluating a product category that has a long purchase cycle and can be a complex buying process.

Contact Decision Analyst

If youhave any questions, please contact either Mike Humphrey, Vice President, he can be emailed at mhumphr@decisionanalyst.comhe may be reached at 1-800-262-5974 or 1-817-640-6166.

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